Management Team


Ieuan Friend

CTO & Marketing Director

Ieuan Friend is the Chief Technical Officer and Marketing Director of Data Interchange. Since joining the firm in 2002, Ieuan has worked on a number of high-profile marketing initiatives, including instigating a full rebrand of the company.

Ieuan’s core work includes:

  • Defining key marketing strategies
  • Launching new local offices around the world
  • Retaining links with globally respected industry bodies

Ieuan’s experience includes:

  • Director at Data Interchange since 2002
  • MBA alumnus of Cranfield University
  • International business operations and marketing


Andrew Filby

Development Director

Andrew Filby is the Development Director of Data Interchange. Since joining the firm in 1989, Andrew has designed, developed and delivered our solution portfolio and has been responsible for the direction of our product strategy, ensuring that we maintain our position as a state-of-the-art B2B integration company.

Andrew's core work includes:

  • Odex
  • Epic
  • Darwin
  • Dinet

Andrew's experience includes:

  • Deep knowledge and expertise gained over 30 years’ in the industry
  • Designing and developing industry-leading EDI products and solutions
  • Integrating EDI products and solutions for leading brands

John Knights

Operations Director

John Knights is the Operations Director of Data Interchange. Since joining in 1999, John held a number of high-level positions in the technical department, before being welcomed to the board as a director, leading operations.

John's core work includes:

  • Optimising our state-of-the-art infrastructure
  • Continuously improving and refining our processes
  • Planning rollouts of all new system and hardware updates

John's experience includes:

  • EDI, OFTP, AS2, X.400, X.25/X.31, ISDN, LAN, WAN
  • Cisco / Bintec hardware, VoIP, VPN, software development and testing
  • Working at Data Interchange since 1999


Ewan Friend

Managing Director

Ewan Friend is a Director of Data Interchange. Over his 12 years with the firm, Ewan has worked his way through the ranks from customer account management, software development, and technical consulting. Ewan operated as Managing Director of Data Interchange from 2009 to 2016 before handing over the reins to Lewis Rees. 

Ewan's experience includes:

  • More than 12 years' experience, advising global brands
  • In-depth knowledge of all solutions and products
  • Working knowledge of all Data Interchange departments


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